A SMALL COLLECTION OF ANTIQUE SILVER
AND OBJECTS OF VERTU
THE WHAT IS? SILVER DICTIONARY

SILVER ADVERTISING:
ONEIDA COMMUNITY LTD

Oneida began the manufacture of silverware in 1877. The first two patterns called "Lily" and "Oval" were made by the Wallingford branch of the firm.
In 1881 the company obtained its first flatware patterns (Nos. 12,307 and 12,308), but the quality of its production could not compete with that made by other companies until 1901 when the new pattern "Avalon" was exhibited at the Buffalo Exposition.
The new line of Community Plate, introduced in 1902, was supported by an innovative campaign of advertising in high-priced, large-circulation magazines. The "pretty girl" advertising was enormously effective for the sales of Oneida silver and had a profound effect in the whole American advertising business.


OTHER SILVER ADVERTISEMENTS

ONEIDA COMMUNITY FLATWARE PATTERNS

ADV CAMPAIGN 'BACK HOME FOR KEEP'

Oneida Community, 1911 advertisement Oneida Community, 1911 advertisement Oneida Community, 1912 advertisement
Oneida Community, 1924 advertisement Oneida Community, 1925 advertisement Oneida Community, 1927 advertisement
Oneida Community, 1928 advertisement Oneida Community, 1945 advertisement Oneida Community, 1946 advertisement
Oneida Community, 1954 advertisement Oneida Community, 1994 advertisement Oneida Community, 1995 advertisement

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