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DANIEL LOW & CO
THE CREATORS OF "WITCH" SOUVENIR SPOONS
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HISTORY AND MARKS
Daniel Low (1842-1911), maker and retailer of sterling silver vanity items and novelties established in 1867 as a small jewelry shop in Salem.
His son Seth F. Low designed the first "Witch spoon", made by Durgin Division of the Gorham Mfg Co and nationwide advertised in newspapers and magazines, largely responsible of the souvenir spoon mania that swept shortly before 1900.
The business was incorporated in 1907 under the name Daniel Low & Co Inc. They published a mail-order catalog, which grew to as large as 200 pages. Their first mail order catalogue was called the Daniel Low Year Book and put out in 1892.
After the death of Daniel Low (1911) the business was managed by his son Seth Low. Later the company was run by Seth's widow Florence until the mid-1950s.
In 1955, Bill Follett bought and ran the company until it was sold, along with the building, in 1994.
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WITCH SOUVENIR SPOONS
The Salem witch trials were a series of hearings and prosecutions of people accused of witchcraft in colonial Massachusetts between February 1692 and May 1693. More than two hundred people were accused. Thirty were found guilty, nineteen of whom were executed by hanging (fourteen women and five men). One other man, Giles Corey, was pressed to death for refusing to plead, and at least five people died in jail.
The souvenir Salem Witch spoon was created in 1890 by Daniel Low, a jeweler in Salem, Massachusetts, after he saw souvenir spoons on vacation in Germany. The Witch Spoon, designed by his son Seth F. Low, is given credit for starting the souvenir spoon mania in the United States.
The "Witch" trademark (U.S. Patent No. 18,838) was registered in January 13, 1892.
Salem Witch spoon: 1st pattern made by William B. Durgin Company of Concord, NH
Salem Witch spoon: 2nd pattern made by Gorham Mfg Co, Providence, RI
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DANIEL LOW & CO CATALOGS
They published a mail-order catalog, which grew to as large as 200 pages. Their first mail order catalogue was called the Daniel Low Year Book and put out in 1892.
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DANIEL LOW & CO ADVERTISEMENTS
The "Witch" spoons were the subject of extensive advertising campaigns in American newspapers and magazines
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THE STORE
Daniel Low & Co. store, 231 Essex Street at the corner of Washington Street, was located in the distinctive 3-story, red brick building, formerly the First Methodist Church, built in 1826. Daniel Low started in 1874 on the bottom floor and in 1923 purchased the whole building refitting the structure where the company continued to operate until it closed in 1995
Daniel Low & Co store on 231 Essex Street at the corner of Washington Street, Salem, Massachusetts
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This is a page of 'The What is? Silver Dictionary' of A Small Collection of
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silverware, flatware, tea services and tea complements, marks and hallmarks, articles,
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